Austrian health company Biogena has started deploying its new all-electric fleet of 126 Mini Cooper SE vehicles, set for delivery by early 2026. The move establishes Austria’s largest electric Mini fleet and the second largest in Europe, underscoring the company’s long-term focus on sustainability and innovation in corporate mobility.
The rollout also represents the first major fleet handover under Mini’s new direct sales model, introduced in Austria in 2024. Under this agency model, retail partner AutoFrey manages both sales and delivery, while parent company BMW oversees brand operations.
Mini has seen strong momentum in the Austrian market, with overall registrations rising by more than 24 percent in the first half of 2025, and electric Mini models up by over 160 percent, nearly tripling new EV sales. Fleet customers now account for 56 percent of all Mini registrations in the country.
See also: Amazon Deploys First Fleet of Rivian Electric Vans in Canada
“At Mini Austria, we are proud to continue our successful cooperation with our strong local partners Biogena and AutoFrey,” said Maximilian Stelzl, Head of Mini Austria. “The delivery of Austria’s largest electric Mini fleet under the new agency model is a milestone for us and our retail partner network.”
Biogena has been an early adopter of electric mobility, having integrated 82 Mini Cooper SE vehicles into its company fleet in 2021. According to COO Julia Hoffmann, the switch to electric vehicles has already helped the company cut around 84,000 kilograms of CO₂ emissions annually. “By building Austria’s largest electric Mini fleet, we are sending a clear signal of lived sustainability,” she said.
See also: Ikea Canada Achieves 72% EV Home Deliveries, Backed by Multi-Million-Dollar Charging Investment
Fellow COO Stefan Klinglmair added that Biogena’s Good Health World site generates about 50 percent of the electricity used to charge its vehicles. “This is how we combine innovation with responsibility and demonstrate that modern mobility and genuine environmental awareness go hand in hand,” he said.
