Avatr, the Chinese electric vehicle (EV) maker, has announced its entry into the Middle East automotive market through a strategic partnership with Al Saqer Group, a leading luxury car dealer based in the UAE. The agreement, finalized in Abu Dhabi, will see Avatr working closely with Al Saqer Group to introduce its EV models to the local market, as per a press release issued recently.
With over 40 years of experience in distributing luxury brands like Rolls-Royce, BMW, and McLaren, Al Saqer Group is poised to play a crucial role in Avatr’s global expansion strategy. This move marks 2024 as Avatr’s inaugural year of international expansion, with a strong focus on Southeast Asia, the Middle East, and Europe. The company aims to establish more than 90 authorized stores across over 40 countries in these regions in the first phase of its global push.
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This development follows Avatr’s earlier announcement on April 26, where it unveiled partnerships with dealer groups to enter markets in Singapore, Nepal, and Azerbaijan.
Changan, Avatr’s parent company, has outlined its strategic goals for its new energy vehicle (NEV) brands, including Deepal, Nevo, and Avatr. Changan plans to launch these brands in Europe this year and establish a European subsidiary to oversee operations. The company aims to introduce six new energy models in Europe by 2027.
See also: Avatr Technology Expands Lineup with Extended-Range Electric Vehicle (EREV) Models
Additionally, Changan aims to establish Avatr’s presence in Thailand by the end of the year, with ambitions to rank among the top three Chinese brands in the region by 2025 in terms of brand awareness.
The partnership between Avatr and Al Saqer Group signifies a significant milestone for the Chinese EV manufacturer as it embarks on its global expansion journey.
