Faraday Future has set its sights on the Middle East market, marking its entry with strategic cooperation agreements with Master Investment Group and Siraj Holding LLC. The move is accompanied by the official launch of the FF brand in the region. As part of this expansion, Faraday Future plans to introduce a limited-edition model, the FF 91 2.0 Futurist aiFalcon, specifically tailored to the Middle East market, with anticipated delivery slated for 2024.
The exclusive model will feature 1-on-1 bespoke private AI, superior connectivity through Super AP 5G3, and specialized extreme racing training and certification.
Under the terms of the strategic cooperation agreement, Sheikh Abdullah bin Mohamed Al Qassimi, CEO of Master Investment Group, and Mr. Ahmed Khalaf Ahmed Khalaf Otaiba, Chairman of Siraj Holding LLC, will assume roles on Faraday Future's Global Advisory Board and join the board of directors for FF Middle East. Their involvement will encompass support for Faraday Future's Middle East business operations, including business development, sales and marketing, strategic financing, partnerships, and more.
We've entered the Middle East market through strategic agreements with Master Investment Group and Siraj Holding LLC, opening new possibilities for smart vehicles, perfectly aligning with FF's tech and brand. $FFIE
— Faraday Future (@FaradayFuture) November 23, 2023
Matthias Aydt, Global CEO of FF, expressed enthusiasm about the strategic cooperation, stating, “We are delighted to form this strategic cooperation with Master Investment Group and Siraj Holding LLC, which will open the door to our global expansion in the Middle East market. FF continues to make tremendous progress with our operations, and we look forward to this being our first of many future events and collaborations around the globe.”
Sheikh Abdullah bin Mohamed Al Qassimi commented on the partnership, saying, “Partnering with Faraday Future represents a significant stride towards advancing sustainable mobility and embracing cutting-edge AI technology. Together we aspire to spearhead regional development and foster economic growth, positioning the UAE as a global leader in shaping a cleaner, technology-driven future. We look forward to this partnership and are confident in Faraday Future's bright outlook in the region.”