Chinese automaker Changan is charting an ambitious course for its Deepal brand, aiming to sell 450,000 electrified vehicles globally by 2024, with a specific focus on entering the European market. The international expansion is slated to kick off in Thailand, with plans for further growth in other ASEAN markets and Europe, according to Deepal CEO Deng Chenghao.
Established in 2022, Deepal currently offers the mid-range sedan Deepal SL03 (known as L07 in Thailand) in various electric configurations, including battery electric (BEV), extended-range electric (EREV), and fuel cell electric (FCEV) versions in China. The mid-range SUV S07 is also part of Deepal's lineup. While it is yet to be confirmed, it is likely that these models will be part of the European expansion plans.
Two additional models, reportedly developed in collaboration with Huawei, are expected to be introduced in 2024, as part of the strategic partnership between Changan and Huawei. The details of these upcoming models remain undisclosed.
Deepal, in the current year up to October, has delivered 102,417 vehicles in China. With a consistent trend, the annual figures could reach around 150,000 units by the end of the year. The target of selling 450,000 vehicles in 2024 signifies a substantial increase, underscoring the brand's ambitious growth plans.
Changan, one of the major state-owned car manufacturers in China, operates multiple brands, including Avatr and Qiyuan. The recent cooperation agreement between Changan and Nio on battery swap technology raises questions about whether Deepal's European models will integrate with Nio's power swap stations.
Despite Changan's lower profile in Europe, it holds a significant position in the Chinese automotive landscape alongside FAW, SAIC, and Dongfeng. The expansion plans for Deepal include the establishment of “thousands of order and service centers” in China by 2025, showcasing the brand's commitment to domestic growth as well as global aspirations.