Audi has announced a series of management changes in China and North America, as the German carmaker seeks to reinforce its position in two of its most significant foreign markets.
The Ingolstadt-based company described the move as a “coordinated management rotation” intended to ensure continuity and align leadership with its strategic priorities. Audi said it plans to “consistently” continue its product offensive in both regions this year, with several new model generations tailored for China and a comprehensive update of its SUV portfolio in the United States.
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Effective April 1, 2026, Daniel Weissland will assume the role of President of FAW Audi Sales Company in China. Vito Paladino, currently President and Chief Executive of Volkswagen Group Canada and President of Audi Canada, will become President of Audi of America and Head of the Audi North America region. Edgar Estrada, President of the Volkswagen brand in Canada, will additionally take on the position of President and CEO of Volkswagen Group Canada.
Khaled Soussi, who is currently responsible for commercial strategy and customer experience at Seat, will lead Audi Canada. Michael Arndt, presently President of FAW Audi Sales Company, will transition to Managing Director for Volkswagen Passenger Cars in Korea. From June 1, Matthias Schepers, currently President of Volkswagen Group Japan and Managing Director of Audi Japan, will become Vice President of Sales and Marketing at Audi China.
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“We are decisively strengthening the Audi brand and our sales organization in our core regions. With our model initiative and these high-performing leaders, Audi is well positioned to enhance its competitiveness in both North America and China,” said Marco Schubert, Member of the Board of Management for Sales and Marketing at Audi.
Audi has faced increasing competitive pressure in China and the United States in both combustion-engine and electric vehicle segments, prompting adjustments to its product and management strategies in those markets.
