Mercedes-Benz has launched a new incentive program, offering dealers up to $3,000 for each electric vehicle (EV) sold before January 2, 2025. Through its Q4 2024 EQ Sales Challenge, Mercedes aims to boost sales of its EQE, EQB, and EQS models amid a challenging year in the U.S. EV market.
As part of the initiative, dealers can earn $2,000 on most 2024 EV sales by meeting monthly targets, with an additional $1,000 bonus per sale for hitting their goals. These dealer incentives may lead to new savings for customers, with Mercedes also introducing $7,500 in lease bonus cash and loyalty incentives up to $5,000.
Notably, some high-performance models, like the AMG EQS, offer combined savings of up to $22,500 when including lease bonuses and incentives. This brings lease prices for models like the EQB 250+ SUV down to as low as $419 per month.
Mercedes is also looking ahead to expanding its EV lineup with the upcoming CLA EV. Recently previewed by CEO Ola Källenius, the CLA EV introduces new design features, such as three-point headlights, and is expected to launch as an entry-level model in 2026.
Source: CarsDirect
