Volvo, renowned for its association with wagons, remains committed to its heritage even as SUVs dominate the automotive landscape. In an exclusive interview with WhichCar, Warren Davidson, Volvo’s head of global offer, assures wagon enthusiasts that the company holds its legacy dear. “Volvo is not a company that disregards its heritage,” Davidson asserts, emphasizing their history of crafting exquisite wagons over the years.
Looking ahead, Davidson reveals that Volvo’s collaboration with Geely and its scalable electric vehicle (EV) platform will pave the way for a fully electric wagon in the “not-so-distant future.” This development demonstrates the carmaker’s dedication to blending tradition with innovative technology.
While wagons have lost some popularity in certain markets, Erik Severinson, Volvo’s head of strategy, highlights that Europe, particularly Sweden, remains a receptive market for these vehicles. Severinson acknowledges that the demand for wagons may vary across regions but believes there is still a significant customer base eager for this iconic Volvo offering.
Despite the sustained interest in wagons, Volvo’s focus predominantly lies on SUVs, which have become the quintessential family car worldwide. Severinson states, “the family car is an SUV in most places in the world and Volvo is a family brand,” underscoring the brand’s commitment to providing versatile and family-friendly vehicles.
Volvo’s dedication to its wagon heritage, coupled with its ambitious foray into electric mobility, ensures that fans of these iconic vehicles can eagerly anticipate the forthcoming fully electric wagon, poised to harmonize tradition and sustainability in the automotive realm.
