Five IDs. The customized Buzz Cargo has been handed over to Miele at its headquarters in Germany. This makes Miele one of the first customers to receive individualized ID. Buzz Cargo.
Volkswagen and Miele are known to have a longstanding partnership, with the consumer goods maker having used the VW Bulli van since its inception.
Miele will implement its first vehicles in customer service assignments in Germany, Spain, Norway, Great Britain and Austria.
Five IDs. Buzz Cargo has been customized for Miele customer service with the predominant red color. Volkswagen Commercial Vehicles (VWCV) CEOs Carsten Intra and Lars Krause (pictured) personally handed over the vehicle to Miele Management.
Miele will implement its first vehicles in customer service assignments in Germany, Spain, Norway, Great Britain and Austria.
Along with the special red paintwork that represents Miele, the company’s desire for special features is implemented within the framework of a joint development process between Miele, conversion partner Würth and Volkswagen Commercial Vehicles.
For Lars Krause, this fits perfectly with VWCV’s strategic orientation: “Our strategy is to offer the right vehicle for everyone. Miele was one of the first customers we provided ID with. buzzing. We do this very intentionally to show that ID. Buzz Cargo is a fully equipped commercial vehicle. And it is also a complete service vehicle.”
Axel Kniehl, Executive Director of Marketing and Sales at Miele, added: “ID. Buzz offers a great overall package that perfectly fits the specific needs of our customer service team technicians.”
