Circontrol will begin marketing its electric vehicle charging products under the Circutor brand as part of a gradual rebranding process that will take place throughout 2026.
The company said Circontrol will continue operating as the group’s research and development centre, focusing on EV charging technologies and energy transition solutions.
Unified Brand Strategy
Circontrol and Circutor are already part of the same corporate group.
Under the new strategy, Circontrol’s products and solutions will be progressively rebranded under the Circutor name to create a single market identity across all regions.
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The companies said the move is intended to simplify the product portfolio while delivering consistent service and quality standards to customers.
Development Hub Remains
Although the branding will change, the companies said their existing teams, technologies and technical expertise will remain largely unchanged.
Circontrol will continue to lead the development of EV charging technologies, while Circutor will offer the combined portfolio alongside its existing energy efficiency and energy management solutions.
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Expanded Charging Portfolio
The unified Circutor brand will include Circontrol’s existing EV charging products, including several recently introduced systems.
In 2025, Circontrol launched the Sonic One high-power charging station, available with 320kW and 400kW power ratings.
The company also expanded its AC charging range through updates to the eVolve Smart and eNext Park product lines, while several chargers in the Raption DC charging series received Germany’s Eichrecht certification.
Focus on Branding and Sales
The restructuring is primarily aimed at consolidating branding and commercial activities.
For customers and charging network operators, the transition is expected to be reflected mainly through the new Circutor branding and the integration of the combined product portfolio, while Circontrol continues to drive research and development within the group.
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