Xpeng is evaluating plans to localise vehicle production in Thailand, potentially establishing its second manufacturing base in Southeast Asia after Indonesia, according to a report by the Bangkok Post.
The company has initiated a feasibility study to assess the viability of setting up a production facility and is expected to make a final decision within one to two years.
Apiwan Singthaweesak said the automaker is exploring investment opportunities in Thailand, including discussions with a local partner, suggesting a possible joint venture structure. In Indonesia, Xpeng has adopted a similar approach by outsourcing production of its X9 model to a local manufacturer.
Singthaweesak said Thailand’s supportive policy environment and incentives have attracted both regional and global automakers, positioning the country as a key EV hub in Southeast Asia. He added that rising fuel costs linked to tensions in the Middle East could further accelerate EV adoption.
Electric vehicle sales in Thailand rose 80.27% last year to 120,301 units, and Xpeng expects the market to grow to around 250,000 units this year.
The company sold approximately 3,000 vehicles in Thailand in 2025 and is targeting 6,000 units in 2026, with growth expected to be driven primarily by the multi-purpose vehicle segment, where the Xpeng X9 is currently its sole offering.
Xpeng also sells the Xpeng G6 in Thailand, with prices ranging from 1.189 million baht to 1.489 million baht, while the X9 is priced between 2.399 million and 2.799 million baht.
The automaker currently operates 20 showrooms nationwide and plans to expand its retail footprint with three additional locations this year.