Onvo, a sub-brand of Nio Inc, has introduced special edition versions of its L90 large sport utility vehicle to mark the upcoming Chinese Year of the Horse, expanding a promotional strategy it recently applied to the smaller L60 model.
The company said the new L90 variants will be marketed as the “Ma Dao Cheng Gong” edition, using a Chinese expression associated with wishes for success and smooth progress. “This marks one of several new special editions launched by Onvo in recent months,” the company said previously, reflecting a broader effort by Nio and its sub-brand to raise visibility through themed, limited-run models.
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The L90 Ma Dao Cheng Gong edition is available in Max and Ultra trims, priced at 296,800 yuan ($42,620) and 316,800 yuan respectively when sold with the battery pack. The Max version is priced about 11.7% above the standard Pro variant, while the Ultra carries a roughly 6% premium over the standard Max. Both special editions are offered exclusively in a six-seat configuration, with no option for a seven-seat layout.
Customers opting for Nio’s battery-as-a-service programme can purchase the special editions at starting prices of 210,800 yuan and 230,800 yuan, with a monthly battery rental fee of 899 yuan. The models feature exclusive horse-themed interior and exterior design elements, and display vehicles are now available at Onvo retail outlets.
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The L90 launch follows the debut of a horse-themed special edition of the L60 midsize SUV on Jan. 16. That version starts at 218,900 yuan including the battery, about 5.8% higher than the standard L60. The five-seat L60 was Onvo’s first production model, launched in September 2024, while the larger L90 entered the market in July 2025.
Onvo has previously released other limited variants, including the Violet Edition and Black Knight Edition, as part of its branding efforts. According to data released by Nio on Jan. 1, the sub-brand delivered 9,154 vehicles in December, down 13.05% from a year earlier and 22.38% from November, highlighting the challenges facing newer brands in China’s crowded electric vehicle market.