Suzuki has extended its self-funded electric vehicle incentive scheme and low-interest financing offers in the UK through March 2026, as the automaker seeks to sustain demand for electric and hybrid models amid the absence of government purchase subsidies.
Under its “Suzuki Granted” initiative, retail customers purchasing the e VITARA will continue to receive a £3,750 price reduction across the entire model range. The incentive mirrors the value of the former UK government Electric Car Grant and keeps the entry-level 49 kWh e VITARA Motion priced at £26,249 through the first quarter of 2026.
The EV incentive is combined with a 2.9% annual percentage rate personal contract purchase offer and the inclusion of a complimentary Ohme home charger. Suzuki said the package is intended to lower both upfront and long-term ownership costs for customers transitioning to battery-electric vehicles.
Alongside its EV push, Suzuki has introduced 0% APR PCP financing for the Swift Hybrid range, available over a four-year term. The offer includes a zero-deposit option, while selected variants allow customers to secure fixed monthly payments with a modest initial contribution. The move positions the Swift as one of the more aggressively priced hybrid offerings in the UK small-car segment.
The company has also adjusted pricing and specifications across its hybrid SUV lineup. The Vitara and S-Cross models are being offered with revised pricing, while an optional six-speed automatic transmission has been introduced for both two-wheel-drive and ALLGRIP four-wheel-drive variants, broadening appeal among buyers seeking greater drivetrain flexibility.
Suzuki said its electrified lineup is supported by extended aftersales coverage, with warranties now reaching up to 10 years across the range. The e VITARA includes battery coverage for the same duration, a feature that the company views as critical to building confidence in electric vehicle ownership.