Jaguar will introduce its first new all-electric model in 2026, a delay from the previously planned launch at the end of 2025, the company confirmed. The British automaker is prioritizing the United States as the main market for the vehicle, despite current challenges in the US EV sector.
The model, which will take the form of a four-door GT, is designed to follow the polarizing aesthetics of the Type 00 concept, though it will not be a direct production version of the concept. Jaguar CEO Rawdon Glover said the company is committed to a bold design direction. “We’re not looking for everybody to say, ‘That’s nice.’ I think great design does polarize, whether that’s in fashion or architecture or whatever else. So having the confidence to say this is what we think the 21st century Jaguar should look like and then sticking to that is very important,” he said in an interview with US broadcaster ABC News.
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Glover added that seeing the vehicle in person conveys its proportions and scale more effectively than digital images. He described the upcoming EV as “a very sporty vehicle that’s similar to what you see today. And it will be the most powerful Jaguar ever.” Specific performance and technology details were not disclosed.
The EV will be based on Jaguar Electric Architecture (JEA) and is expected to deliver up to 770 kilometres of WLTP range. Jaguar aims to appeal to its enthusiasts by explaining the design rationale behind the Type 00 concept. “I spend a lot of time with Jaguar enthusiasts. When you have the time to explain and really walk through why the Type 00 looks the way it does, they get it,” Glover said, noting that most customers respond positively once they understand the design intent.
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The United States is projected to be Jaguar’s largest market for the new EV, reflecting the brand’s historical reliance on American consumers. Glover noted, “If I look back at Jaguar in its heyday, when Jaguar was most successful, the US was our biggest market. There is a passion for the Jaguar brand here that’s probably as strong as anywhere else in the globe.”
Despite not having a US manufacturing plant, Jaguar plans to navigate import duties and market uncertainties to capitalize on demand in North America. The delayed launch aligns with Jaguar Land Rover’s broader strategy to restructure its electric vehicle portfolio following adjustments announced in 2025.