Hyundai Motor America reported record September sales of 71,003 units, a 14% increase from a year earlier, marking the company’s best September on record. The automaker set new highs across electrified models, with EV sales up 153% compared with September 2024, led by the Ioniq 5 and hybrid versions of the Santa Fe and Elantra.
Retail sales rose 7% year-on-year to 57,435 units, with electrified models accounting for 38% of the retail mix. The Ioniq 5 recorded a 151% jump in retail deliveries, while Santa Fe and Elantra hybrid sales increased 45% and 89% respectively.
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In the third quarter, Hyundai posted total sales of 239,069 units, up 13% from Q3 2024 and the highest in company history for the period. Retail sales for the quarter climbed 11% to 209,520 units, with record results for the Elantra N, Palisade, Santa Fe family, and Ioniq 5.
As part of its EV strategy, Hyundai is lowering prices on the 2026 Ioniq 5 lineup by up to $9,800 depending on trim, while maintaining $7,500 cash incentives for 2025 models through October. The automaker said the move reflects its commitment to affordability and volume growth, supported by upcoming U.S. production at its Metaplant facility.
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“September marked our strongest third quarter on record, fueled by a diverse product lineup, outstanding dealer support, and robust consumer demand,” said Randy Parker, president and CEO of Hyundai Motor North America.