Nio Inc (NYSE: NIO) is restructuring its regional leadership teams as part of an effort to streamline operations and integrate sales channels between its primary Nio brand and newly launched sub-brand Onvo, according to a report from local media outlet Sina Tech.
The personnel reshuffle includes the departure of Gu Yue and Gong Dequan, former general managers of Nio’s Tianjin and Dalian regional offices, respectively, who left their roles for personal reasons. Their positions have since been filled by Onvo regional leaders, who will now serve dual roles across both brands.
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Cheng Long, general manager of Onvo Tianjin, now also oversees Nio Tianjin and reports to both Nio co-founder and president Qin Lihong and Onvo president Shen Fei. Similarly, Li Jia, who previously managed Onvo Dalian, has assumed responsibility for Nio Dalian, reporting to the same leadership. The same structure has been implemented in Hangzhou and Wenzhou, with managers overseeing both Nio and Onvo operations in their respective regions.
The integration follows the resignation of Alan Ai as Onvo president on April 2, after which Shen Fei, previously head of Nio Power, took over the role. Since Shen’s appointment, internal restructuring at Onvo has accelerated, with its R&D, supply chain, and quality departments now reporting directly to Nio founder and CEO William Li, while marketing functions report to Qin Lihong.
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“The recent adjustments are intended to consolidate resources and improve operational efficiency across the Nio and Onvo brands,” Sina Tech reported, citing unnamed sources familiar with the matter.
Nio is working toward achieving single-quarter profitability in the fourth quarter of 2025, a milestone CEO William Li reiterated during the company’s March 21 earnings call. Li said the company expected to improve its cost and expense structure starting in the second quarter, while increasing sales and enhancing gross margins.
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“With increased sales, improved gross margins, and expense control, the company was confident that it would meet the goal of achieving that profitability in the fourth quarter of this year,” Li said during the earnings call.