Kia has launched its first electric sedan, the EV4, in South Korea, opening orders with a starting price of 41.92 million won ($29,000). The automaker expects government incentives to bring the cost down to around 34 million won ($23,500).
The EV4, part of Kia’s “EVs for all” strategy, is available in two battery configurations. The standard model, equipped with a 58.3 kWh battery, offers a range of up to 382 km (237 miles). The long-range version, featuring an 81.4 kWh battery, extends the driving range to 533 km (331 miles), the highest among Hyundai Motor Group’s electric vehicles.
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“With the launch of the EV4, we aim to introduce a new standard for electric sedans and reshape a domestic EV market that has largely been SUV-focused,” said Won-Jeong Jeong, Kia’s vice president and head of domestic business.
The EV4 supports fast charging, with the long-range model capable of charging from 10% to 80% in approximately 31 minutes using a 350 kW charger. The vehicle also features an aerodynamic design, with a drag coefficient of 0.23, aimed at maximizing efficiency.
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Kia has positioned the EV4 within its expanding electric vehicle lineup, following the releases of the EV6, EV9, and EV3. The company has yet to announce global availability, but the model is expected to roll out in additional markets later this year.