Tesla’s vehicle sales in Europe continued to decline in February, with early market data showing significant year-over-year drops in key regions. The downward trend, which began last year, appears to have accelerated in 2025, driven by factors including political controversies surrounding CEO Elon Musk and the transition to an updated Model Y.
Sales reports from France, Norway, Sweden, and Denmark indicate a steep decline in Tesla’s market performance compared to February 2024. In Norway, where nearly all new vehicle sales are electric, overall car sales rose 21% last month, while Tesla’s registrations fell 48%.
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In France, Tesla’s decline comes amid a broader contraction in EV sales following reductions in government incentives. However, in other markets where electric vehicle adoption is still growing, Tesla has struggled to keep pace with competitors.
Some of the decline is attributed to the transition to the refreshed Model Y, with deliveries beginning in March. However, the Model 3 underwent a similar update last year, yet its sales have also declined year over year, suggesting broader challenges for the automaker in the European market.
| Countries | Feb-25 | Feb-24 | Jan-25 | Jan-24 | YoY change |
| Germany | 1,277 | 3,150 | -59.5% | ||
| UK | 1,293 | 1,581 | -18.2% | ||
| France | 2,395 | 3,244 | 1,141 | 3,118 | -44.4% |
| Netherlands | 926 | 1,610 | -42.5% | ||
| Norway | 917 | 1,777 | 663 | 1,109 | -45.3% |
| Spain | 269 | 1,094 | -75.4% | ||
| Sweden | 613 | 1,064 | 394 | 730 | -43.9% |
| Denmark | 509 | 1,086 | 451 | 763 | -48.1% |
| Portugal | 380 | 551 | -31.0% | ||
| Total | 4,434 | 7,171 | 6,794 | 13,706 | -46.2% |