Monday, June 8

Tesla’s vehicle sales in Europe continued to decline in February, with early market data showing significant year-over-year drops in key regions. The downward trend, which began last year, appears to have accelerated in 2025, driven by factors including political controversies surrounding CEO Elon Musk and the transition to an updated Model Y.

Sales reports from France, Norway, Sweden, and Denmark indicate a steep decline in Tesla’s market performance compared to February 2024. In Norway, where nearly all new vehicle sales are electric, overall car sales rose 21% last month, while Tesla’s registrations fell 48%.

See also: Tesla Cuts Model Y Prices Ahead of Expected Facelift Launch

Credit: Tesla Europe & Middle East/X

In France, Tesla’s decline comes amid a broader contraction in EV sales following reductions in government incentives. However, in other markets where electric vehicle adoption is still growing, Tesla has struggled to keep pace with competitors.

Some of the decline is attributed to the transition to the refreshed Model Y, with deliveries beginning in March. However, the Model 3 underwent a similar update last year, yet its sales have also declined year over year, suggesting broader challenges for the automaker in the European market.

See also: Tesla’s Chief Designer Hints at Future Availability of Glacier Blue and Midnight Cherry Red for Model Y

Countries Feb-25 Feb-24 Jan-25 Jan-24 YoY change
Germany 1,277 3,150 -59.5%
UK 1,293 1,581 -18.2%
France 2,395 3,244 1,141 3,118 -44.4%
Netherlands 926 1,610 -42.5%
Norway 917 1,777 663 1,109 -45.3%
Spain 269 1,094 -75.4%
Sweden 613 1,064 394 730 -43.9%
Denmark 509 1,086 451 763 -48.1%
Portugal 380 551 -31.0%
Total 4,434 7,171 6,794 13,706 -46.2%
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James Bryant is an EV journalist at EVMagz.com, covering global developments in electric vehicle technology, battery innovation, charging infrastructure, and clean mobility policy across major markets. He holds a degree in Journalism and Digital Media and, outside of work, enjoys early-morning swimming, building custom mechanical keyboards, and exploring independent electric motorcycle projects.

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