Zeekr, the electric vehicle (EV) subsidiary under the umbrella of Geely Holding Group, is gearing up to reveal its latest addition to the EV market – the Zeekr 007 sedan. This marks a significant departure from Zeekr’s existing lineup, which primarily caters to niche markets. The company has scheduled the start of pre-sales for the Zeekr 007 on November 17, coinciding with the opening day of the Guangzhou auto show.
The Guangzhou auto show, set to run from November 17 to November 26, includes a dedicated media day on November 17, followed by two days for professional visitors on November 18 and 19. Zeekr’s choice to unveil the Zeekr 007 at this prominent event signals its intention to make a broader impact on the mainstream EV market.
While details about the Zeekr 007 are currently limited, the company has provided a glimpse of the upcoming model through a series of images and a video teaser. Notably, the video showcases the inclusion of LiDAR technology positioned on the roof, highlighting Zeekr’s commitment to cutting-edge innovation.
Zeekr’s current product portfolio in China consists of three models: the Zeekr 001, Zeekr 009, and Zeekr X, with none of them featuring LiDAR technology. Zeekr’s journey began in 2021 with the launch of the Zeekr 001, a shooting brake-style SUV that was introduced on April 15, 2021, with deliveries commencing in October of the same year. Despite initially targeting a niche market in China, the Zeekr 001 proved to be a strong performer, with 71,941 units delivered in 2022.
On November 1, 2022, Zeekr expanded its lineup with the launch of the Zeekr 009 MPV (Multi-Purpose Vehicle), with deliveries starting on January 15. The Zeekr 009, like its predecessor, was tailored for a niche market, given the relatively lower demand for MPVs compared to sedans and regular SUVs in China.
In April 2023, Zeekr introduced its third model, the Zeekr X, an urban SUV distinguished by its unique design style and dimensions when compared to mainstream SUVs in China. With the upcoming Zeekr 007 sedan, Zeekr aims to make a foray into the mainstream market, diversifying its offerings and potentially reaching a broader audience of EV enthusiasts.
