Chinese tech giant Xiaomi’s venture into the electric vehicle (EV) market with its SU7 model is off to an impressive start, with 7,058 units delivered in April alone. Since its launch on April 3, the company has seen substantial interest, with 88,063 locked-in orders recorded by April 30.
A notable aspect of this interest is the diverse customer base. Xiaomi EV reported that 28 percent of the locked-in order holders are female, 29 percent have previously owned BMW, Mercedes-Benz, or Audi models, and 52.5 percent are Apple users.
To meet this demand, Xiaomi is ramping up production. The company is focused on delivering 100,000 units of the SU7 by the end of the year, with production capacity being expanded to achieve this goal.
The SU7, available in standard, Pro, and Max trims, is priced competitively, starting at RMB 215,900 ($29,820). Xiaomi also offered a Founders Edition, limited to 5,000 units, which received significant interest, indicating strong demand at launch.
Xiaomi EV’s factory in Yizhuang, Beijing, plays a crucial role in meeting this demand. With a planned annual capacity of 300,000 units, the factory completed Phase I in June 2023, with an annual capacity of 150,000 vehicles. Phase II, expected to be completed in 2025, will further expand the capacity.
Xiaomi’s founder, chairman, and CEO, Lei Jun, expressed optimism about the future, stating, “We believe that one day, there will be Xiaomi cars riding on every road around the world!” With plans to achieve monthly deliveries of over 10,000 units by June, Xiaomi’s SU7 is poised to make a significant impact in the EV market.
