In a significant move, Volvo has decided to discontinue several plug-in hybrid variants of its popular models in the United Kingdom. The Swedish automaker announced that this decision would impact the PHEV versions of the XC40 SUV, S90 saloon, and Cross Country-badged estates.
Consequently, British customers will no longer have the option to order the V90 Cross Country, V60 Cross Country, plug-in hybrid editions of the XC40 Recharge, and the S90. However, the combustion engine versions of the V90 and V60, as well as the standard and fully electric XC40, will continue to be available in the UK market.
Volvo clarified that this strategic move is aimed at intensifying their focus on “full electrification” as they endeavor to undergo a rapid transformation of their vehicle lineup. A spokesperson for Volvo explained, “We will naturally need to evolve and consolidate our line-up as we prioritize fully electric cars and make this technological transition.” The spokesperson further added, “As a result, and based on existing orders and available production for the UK market, plug-in hybrid versions of the XC40 Recharge, along with all V60 Cross Country, V90 Cross Country, and S90 variants have been removed from the UK line-up.”
Volvo’s ultimate objective is to achieve 50 percent of its sales through fully electric vehicles by 2025. Consequently, it is likely that the company will make similar announcements in the near future as it progresses toward this ambitious target.
The UK market has posed challenges for electric vehicle manufacturers, including Tesla, due to the need for specialized production lines to accommodate right-hand drive vehicles. Additionally, the expiration of the UK’s subsidy program last year has created a challenging environment for car manufacturers. Tesla, for example, introduced a scrappage scheme to help mitigate the impact, while Fiat implemented its own “grant” to incentivize the purchase of a Fiat 500e or 500e Convertible.
As Volvo paves the way for a future centered on full electrification, the removal of plug-in hybrid models from the UK market showcases the company’s commitment to embracing sustainable mobility and adapting to the evolving automotive landscape.
