Volkswagen Group of America has formalized an agreement to import and distribute vehicles from prestigious brands Bugatti and Rimac. The announcement was made by Volkswagen Group of America CEO Pablo Di Si, who expressed enthusiasm about the collaboration. Di Si stated, “We’re thrilled to continue distributing Bugatti vehicles through our newly-signed agreements,” while also highlighting the excitement surrounding the addition of Rimac models to their offerings.
This strategic move has been described as a step that “strengthens existing synergies between the pinnacle of the internal combustion engine world and the pinnacle of the electric vehicle world,” according to Volkswagen. In line with this expansion, Sascha Doering, previously serving as COO of Bugatti America, will now oversee operations for Rimac as well.
Bugatti Rimac CEO Mate Rimac emphasised the significance of the U.S. market for both brands, stating, “For both the Bugatti and Rimac brands, the U.S. is the strongest single market in the world, so it’s important that we curate a sales and ownership experience befitting the extraordinary cars that we’re delivering to customers.” Rimac also underscored the agreement’s potential to establish a “new dealer network in the States,” combining mass-market sales operations with the personalised, customer-centric approach that defines both Bugatti and Rimac.
This development is not entirely unexpected, as the two companies had previously revealed their intentions to collaborate back in 2021. This partnership led to the creation of the Bugatti Rimac joint venture, with Rimac taking the lead. The venture aims to facilitate the development of jointly-produced models, with the expectation of achieving cost savings for both automakers.
As Volkswagen Group of America expands its portfolio to include Bugatti and Rimac, the luxury and high-performance car market in the United States is poised for an intriguing evolution, offering consumers a diverse range of exceptional vehicles.
