Interest in electric vehicles (EVs) remains strong among American car shoppers, though actual adoption rates continue to lag and vary widely across regions, according to a new study by consumer research firm J.D. Power.
The firm’s latest survey found that 24% of auto shoppers say they are “very likely” to purchase an EV, while another 35% are “somewhat likely”—figures largely unchanged from 2024. However, EVs accounted for only 7.5% of total vehicle sales in the United States in the first quarter of 2025, indicating a wide gap between consumer sentiment and actual market penetration.
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“As more EV options come to market, this should serve as an encouraging sign for automakers because it’s an opportunity for them to gain a foothold and pull shoppers from outside their brands,” said Brent Gruber, executive director at J.D. Power. “EV shoppers consider products from mass market and premium brands alike, highlighting the opportunity to capture consumer interest with brands or products that shoppers may not have otherwise considered.”
Gruber noted that growing model availability from both established automakers and new entrants—often accompanied by aggressive pricing or lease deals—has helped sustain consumer interest. However, the study found sharp disparities in EV interest and ownership across geographies and demographics.
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Shoppers in coastal and Democratic-leaning states are more likely to favor electric vehicles, while adoption remains significantly lower in rural areas and Republican-leaning states. Younger buyers are also more inclined toward e-mobility compared to older demographics, according to the findings.
The sustained interest comes amid policy uncertainty. While the Biden administration has backed pro-EV measures, including federal tax credits, a proposed bill now aims to eliminate such incentives, casting doubt on future government support for electrification.
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Despite the challenges, J.D. Power’s data suggests the U.S. EV market still holds significant long-term potential—particularly if automakers can address regional gaps and continue expanding the range of available electric models.
