Triumph Motorcycles spread its wings by acquiring Oset Bikes which is known as a manufacturer of electric motorcycles for children. It is hoped that this partnership can give birth to an electric motorcycle.
Oset Bikes is a company founded by Ian Smith in 2004. It all started with his son who at that time wanted to ride a dirt bike. Then Ian decided to make it himself and the result was Oset.
For 18 years, Ian has built and sold a variety of off-road and electric test bikes for children. He has also organized Oset championships to encourage teamwork, skill development and healthy competition. Until now, the British man’s product has sold more than 40,000 units worldwide.
āWhen we built the bike in the first ‘garage’ for my son Oliver, I had no idea that it would lead to this moment. We are all very excited for Oset’s future as part of the Triumph family. The Oset brand remains Oset and continues to serve the trial and off-road motorcycle community. We are now in a better position to develop and innovate across our range, while enjoying the security of scale and market position that Triumph Oset can offer,ā said Ian Smith, CEO of Oset Bikes.
Based on the agreement, the two companies will continue to develop, market, and sell their respective product lines to customers. They will also collaborate on new products in the future.
The goal is to attract new riders to jump into off-road motorcycles. It wants to show them how fun and exciting it is to ride an iron horse ‘early rake’.
For Triumph, this acquisition plays a strategy to enter the off-road segment. Both Oset and Triumph can share knowledge, helping both brands grow while influencing younger riders.
āWe are very happy to join Oset Bikes. The brand has been pushing kids into the world of motorcycles for years and has been at the forefront of developing electric test bikes for fun and competition. While the two brands continue to work independently, Triumph and Oset will collaborate on cutting-edge products to inspire young riders into off-road driving,ā said Nick Bloor, CEO of Triumph Motorcycle.
