Toyota has unveiled its long-awaited battery-electric Hilux built on a reworked ninth-generation platform, with Australia confirmed among the first markets to receive the model when it launches in the first half of 2026. The automaker has yet to disclose official pricing, saying only that the electric pickup will be positioned as “attainable,” with initial sales focused on fleet customers rather than private buyers.
Large mining operations are expected to be the primary customers for the Hilux BEV, reflecting the advantages of electric drivetrains in underground and enclosed environments. The full list of global markets for the electric pickup has not been disclosed.
See also: Toyota Unveils Ninth-Generation Hilux with Electric and Hydrogen Variants
Speaking to Australian outlet Drive, Toyota Australia Vice President for Sales and Marketing Sean Hanley said the electric Hilux would carry a premium over existing diesel variants. “We know this is not going to be our biggest seller, but it’s got to be competitive and affordable for those that want it, so it’s got to be attainable,” Hanley said.
Prices for the mild-hybrid diesel Hilux in Australia currently start at AU$65,990 ($42,800). Industry expectations suggest the battery-electric version could add about AU$15,000 to that figure, placing it near the top of the Hilux range. Hanley pushed back on speculation that the price could approach AU$100,000. “There’s no point putting it out there if it’s going to be a hundred grand,” he said. “It’s got to be achievable, it’s got to be attainable.”
Toyota has equipped the Hilux BEV with a 59.2 kWh battery pack and dual electric motors delivering a combined 193 horsepower. The pickup has a quoted driving range of 149 miles (240 km), underscoring its positioning for short-distance industrial and fleet use rather than long-haul touring.
Hanley described the electric Hilux as a targeted, niche offering rather than a high-volume product. “Where this will appeal will actually be mining – massively,” he said. “[It’s] not going to take the world by storm in volume. It’s not meant to do that. That’s not why we’re launching it.” He added that some limited demand could also emerge from trade customers. “There is a niche market out there where we can put this car, and in mining it will be, I think, our biggest target market. Now, that’s not to say some tradies may not want it. They may… it’s possible.”
