Tesla’s Price Cuts Result in Skyrocketing Consumer Interest on Edmunds

Following Tesla’s decision to cut prices across its vehicle lineup by as much as $13,000, consumer interest in the company’s electric vehicles has seen a significant spike.

According to data from Edmunds, on-site shopper consideration of Tesla pages more than doubled from 1.9% last week to 4% this week. This has led to the Tesla Model 3 moving up from 47th to 11th on Edmunds’ most-searched vehicle list, while the Model Y moved up a whopping 68 places from 70th to 2nd.

Analysts are divided on the reasoning behind Tesla’s price cuts, with some believing it was a move to boost demand, while others suggest the reductions have helped the automaker reach a new market, particularly with the Model Y.

Edmunds suggests that consumers on waitlists for other electric vehicles should consider the well-known, steeply discounted Tesla vehicles that are available for immediate delivery.

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