A notable aspect that sets Tesla apart from many other automakers is its commitment to deep vertical integration. While conventional automakers over the past century have heavily relied on external suppliers, often sourcing up to half of their vehicle parts from abroad, Tesla has pursued a strategy of internalizing production processes and focusing on localizing overall production.
This strategy has consistently positioned Tesla at the forefront of American-made vehicles. In the previous year, Tesla claimed the top four spots for the most American-made cars and stood as the sole American automaker in the top 10.
The Cybertruck, Tesla's unconventional all-electric pickup, continues this trend, although the official list of the most American-made vehicles is yet to be released. Preliminary information gleaned from the Cybertruck's Monroney sticker, a mandatory inclusion with vehicles sold in the US, provides insights into the vehicle's manufacturing details:
- US/Canadian parts content: 65%
- Major sources of foreign parts content Mexico: 25%
The sticker further specifies the sourcing of specific Cybertruck parts:
- Final assembly point: Austin, TX
- Motor assembly: USA
- Gearbox/Transmission: USA
While some publications are already hailing the Cybertruck as the most American-made pickup truck, caution is warranted, as the Honda Ridgeline, manufactured in Alabama, presents a window sticker indicating 10% more parts sourced from “US/Canada” than the Cybertruck. Additional data would be required to officially confirm whether the Cybertruck holds the title of the most “North American-made” or the most “American made from an American automaker.”