Tesla’s new vehicle registrations in Spain fell 36% year-on-year in April to 571 units, according to industry data reported by Reuters. The decline contrasts with a broader uptick in electric vehicle (EV) adoption across the country, where competing brands recorded sales growth.
The weak performance in Spain aligns with Tesla’s overall trajectory in Europe, where the automaker saw a 37.2% decline in deliveries during the first four months of 2025. Meanwhile, total battery electric vehicle (BEV) sales across the continent rose 28% in the same period, suggesting Tesla is losing market share amid growing competition.
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Some markets reported sharper downturns. In Sweden, Tesla sales plunged 81% in April, reaching their lowest point in nearly three years.
Analysts point to a combination of factors, including intensifying competition from Chinese automakers such as BYD, and potential backlash against Tesla CEO Elon Musk’s political alignment. Musk’s perceived closeness with former U.S. President Donald Trump has drawn criticism in some European markets.
In the U.S., Tesla is also contending with softening demand, particularly for the Model Y, prompting the company to issue discounts in an effort to boost sales, according to Electrek.
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In response to sluggish performance in established markets, Tesla has begun exploring new regions for growth, including Saudi Arabia and India. However, limited charging infrastructure in these countries presents early challenges to expansion.