Tuesday, June 9

Tesla has announced a year-end sales incentive in Europe, offering one year of free Supercharging to customers who purchase and take delivery of a Model Y by December 31, 2024.

The incentive, announced through Tesla’s official Europe & Middle East social media account, aims to drive final-quarter sales and potentially clear inventory ahead of a refreshed Model Y version launch.

The upcoming Model Y update, codenamed “Project Juniper,” is anticipated to bring design enhancements similar to those recently introduced in the redesigned Model 3.

Sightings in multiple markets hint that the updated Model Y could feature revamped front and rear designs and potentially a front bumper camera.

The Model Y has consistently ranked high in Europe’s sales charts, reinforcing its strong position in Tesla’s global lineup.

In Tesla’s latest earnings call in October, the company set a record-breaking target of 515,000 vehicle deliveries for Q4, potentially surpassing the previous quarterly record of 484,507 deliveries set in Q4 2023. If achieved, Tesla would close the year with over 1.8 million vehicle deliveries.

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Harding Greenwood is an EV journalist at EVMagz.com, covering global developments in electric vehicle technology, battery innovation, charging infrastructure, and the evolving clean mobility industry across major international markets. He holds a degree in Media and Communication Studies and, outside of work, enjoys weekend landscape sketching, casual rowing, and collecting classic automotive brochures.

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