Tesla is offering an exclusive trade-in offer for Model S and Model X owners, where they can get a $5,000 increase in trade-in value if they have unlimited Supercharging enabled. The electric car manufacturer has launched an Ownership Loyalty Program with some updates, which allows the Model S and Model X owners to get the extra credit on their trade-in value if they purchase another Model S or Model X.
The offer can’t be applied to other models, such as the Model 3 or Model Y. Tesla’s aim with this incentive appears to be to increase sales of new Model S and Model X units and discontinue the old ones.
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According to the company’s website, “Current Tesla Model S or Model X owners with active unlimited free Supercharging are eligible for an additional $5,000 toward their trade-in value. To qualify, owners must trade in their Model S or Model X with unlimited free Supercharging and purchase a new Model S or Model X.”
This offer is part of Tesla’s efforts to encourage its loyal customers to upgrade to new models while also benefiting from a trade-in credit. It also provides the company with an opportunity to phase out older vehicles while maintaining a strong hold on its customer base.
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Although the Model S and Model X account for only a small fraction of Tesla’s total deliveries, the company seems to be interested in increasing the number of these vehicles on the road. The automaker’s long-term goal could be to allow long-time Model S and Model X owners to test the new self-driving computer that the company is reportedly working on.
