The Tesla Model Y maintained its position as the best-selling car in the Netherlands across all drive systems in 2024, marking its second consecutive year at the top.
Electric vehicles (EVs) accounted for 35% of all new car registrations in the country, according to figures from the RAI Association, the dealer group BOVAG, and management consultancy RDC. A total of 132,166 all-electric vehicles were registered, reflecting a steady rise in EV adoption, up from 30.8% in 2023 and 23.5% in 2022.
Subsidies and tax incentives have been instrumental in driving EV adoption, though these benefits are set to expire in 2025. The overall passenger car market in the Netherlands grew by 3% to 381,227 units in 2024. Among electric models, the Tesla Model Y led with 19,058 registrations, capturing a 5% market share.
It was followed by the Kia Niro (10,914), Volvo EX30 (10,802), Tesla Model 3 (10,702), and Kia Picanto (8,370). In the electric-only segment, the Model Y achieved a commanding 14.4% share, significantly ahead of the Volvo EX30 (8.2%) and Tesla Model 3 (8.1%).
Hybrids also gained traction, representing 42% of the market, up from 37% in 2023. The breakdown includes equal shares of HEVs, PHEVs, and mild hybrids. However, petrol car registrations fell to 22%, while diesel (1%) and LPG (0.6%) vehicles remained marginal.
Kia was the most registered brand overall, with 34,841 units (9.1% market share), closely followed by Volvo, Toyota, and Tesla. Despite its overall market performance, no Volkswagen Group electric car models appeared in the top five EV registrations, highlighting a shift in consumer preferences.
