Tesla’s Model Y has lost its position as Europe’s best-selling car in 2024, according to market analysts at Jato Dynamics. While it remains the region’s top-selling electric vehicle (EV), it ranks fourth overall, trailing three combustion-engine models.
The Model Y recorded 209,214 new registrations in Europe last year, marking a 17% decline from 2023. It was overtaken by the Dacia Sandero, Renault Clio, and Volkswagen Golf in the overall rankings.
See also: EV Prices Drop 25% Since 2018, Narrowing the Gap with Combustion Cars Globally
Jato did not pinpoint a specific reason for the drop but cited multiple factors, including uncertainty over incentives, high retail prices, and concerns about charging infrastructure. The anticipated release of the updated Model Y Juniper may also have contributed to a slowdown in purchases.
The European car market grew slightly to 12.91 million new registrations in 2024, though it remains below pre-pandemic levels of 15.79 million in 2019. Battery electric vehicle (BEV) sales fell 1.2% to 1.99 million units, while hybrids gained market share. Despite the decline, BEVs accounted for 15.4% of new car sales, surpassing diesel (14.3%) and hybrid-electric vehicles (11.8%).
See also: Global EV Sales Surge 25% in 2024, Regional Trends Highlight Divergences
Tesla remained among the top 10 manufacturers in Europe, with a 100% EV lineup. Volkswagen Group led in overall EV sales, delivering 427,000 BEVs, followed by Geely (41% EV share), BMW Group (23%), and Mercedes-Benz Cars (19%). Meanwhile, Toyota climbed to second place in total car sales, largely driven by hybrids, which comprised 74% of its European deliveries.
Among the best-selling BEVs, Tesla retained the top two spots with the Model Y and Model 3 (112,789 units, up 12%). However, the Model Yās sales decline was not offset by the Model 3ās growth. The Volvo EX30 secured third place with 78,032 units, followed by the Skoda Enyaq, VW ID.4, and ID.3. BMWās iX1 and i4, along with Mercedesā EQA and EQB, also ranked among the top 20 electric models.
See also: Global Battery Materials Supply Adequate for EV Transition, Study Finds
