Tesla’s North American Charging Standard (NACS) has been widely adopted by the majority of automakers in the United States, signaling a growing standardization in the electric vehicle (EV) charging infrastructure. This move was further highlighted when Tesla was recently spotted filming what appears to be a promotional video featuring its Supercharger Network and a range of non-Tesla electric cars.
Images from the filming session surfaced on X, the social media platform formerly known as Twitter, shared by user @houmanhemmati. According to the post, the video was being shot at Tesla’s expansive 62-stall Santa Monica Supercharger. Notable non-Tesla EVs, including the Ford Mustang Mach-E and the GMC Hummer EV, were seen on site alongside Tesla’s own EVs like the Cybertruck.
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@tesla shooting a commercial/video at the big 62-stall @santamonicacity Supercharger to show how you can charge any EV there soon – theyâre filming Cybertruck, Hummer EV, Ford Mustang Mach-E, Mercedes EV, others. Very cool @elonmusk pic.twitter.com/pOIHfiXiTC
— Houman David Hemmati, MD, PhD (@houmanhemmati) February 22, 2024
The presence of multiple non-Tesla EVs at the Supercharger site has sparked speculation among electric vehicle enthusiasts that a video advertisement promoting NACS adoption may be imminent. Many fans have expressed anticipation for the video, noting Tesla’s track record of creating informative and engaging advertisements for its vehicles and services.
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Stellantis recently announced its decision to adopt Tesla’s North American Charging Standard for its EVs, marking a significant milestone as Stellantis was the last major automaker to hold out on NACS adoption. Ford and General Motors (GM), the other two members of the Detroit Big Three, embraced NACS last year. Additionally, other prominent automakers such as Toyota, Honda, Volkswagen, BMW, and Hyundai have also committed to adopting NACS.
The adoption of NACS is not limited to automakers; public charging networks are also beginning to embrace the standard. ChargePoint, for example, announced its plans to introduce NACS connector support, while Electrify America stated last year that it would start adding NACS connectors to its charging stalls alongside their existing CCS connectors.
Tesla introduced the North American Charging Standard (NACS) in November 2022. In a blog post, Tesla emphasized that its charging connector, already in use at the company’s Superchargers in North America, is the optimal choice for EVs in the region. Tesla highlighted the connector’s proven performance, offering AC charging and up to 1 MW DC charging in a compact package. Tesla’s connector, the company noted, has no moving parts, is half the size, and twice as powerful as Combined Charging System (CCS) connectors.
