Tesla has confirmed that there won't be a refreshed version of the Model Y launching in North America in 2024. This announcement comes after earlier reports suggested production commencement later this year.
In an internal communication shared with delivery advisors in the market, Tesla instructed them to “communicate transparently” about the absence of a Model Y refresh this year. The company emphasized the importance of addressing customer expectations, particularly those anticipating a refresh similar to the Model 3.
We can now confirm that there is no Model Y refresh planned this year in North America. Right now is the best time to purchase a @Tesla vehicle!
Tesla has communicated the above sentiment to their delivery advisors to share with customers inquiring about the vehicle's refresh. pic.twitter.com/8DWpogUEdb
— Teslascope (@teslascope) February 11, 2024
“We heard your feedback that some customers are waiting to place their Model Y order as they anticipate a refresh similar to Model 3,” Tesla stated in the email. “It is important that we communicate transparently that there is no refresh for Model Y launching this year.”
Despite this clarification, speculation persists regarding potential refreshes in the near future. Some sources anticipate a Model Y refresh, possibly by the first or second quarter of 2025, or even sooner for other markets.
There are conjectures that Tesla may prioritize launching the upgraded Model Y in Europe and Asia before North America, following a strategy similar to its approach with the refreshed Model 3. If Tesla follows a similar timeline as the Model 3, a refreshed Model Y could debut in European and Asian markets by year-end, with a subsequent launch in North America, possibly in January.
In addition to this announcement, Tesla recently introduced temporary price cuts for the Model Y in North America, marking a significant adjustment mid-quarter with a specific deadline, which deviates from its previous pricing strategies.