Tesla has officially begun deliveries of its Cybertruck in the United Arab Emirates, marking a new phase in the electric pickup’s international rollout as the automaker expands beyond North America.
The first customer handovers were celebrated at a launch event in Dubai, where Tesla staged what it described as the country’s largest Cybertruck light show. A video shared on social media platform X showed a lineup of stainless-steel Cybertrucks illuminated in synchronised patterns as deliveries formally got underway.
With the UAE launch, the Cybertruck becomes available on public roads in only the second market outside North America, following its debut in South Korea late last year.
The start of deliveries comes several months after Tesla opened Cybertruck orders in the UAE in September 2025. At the time, reservation holders were invited to convert deposits into confirmed orders, and the company said a public configurator would be rolled out across several Middle Eastern markets, including Saudi Arabia and Qatar, where deliveries are expected to follow.
Pickup trucks in the Gulf region often serve both practical and symbolic roles, combining utility with luxury appeal. Tesla is betting the Cybertruck’s angular design and high-performance credentials will resonate with affluent buyers who divide their driving between city roads and desert terrain. Even before official deliveries began, several Cybertrucks had been privately imported into Dubai from the United States and extensively customised.
The launch may soon be followed by another milestone for Tesla in the UAE. The company’s Full Self-Driving (FSD) software could be nearing local approval after Elon Musk said in December that a rollout in the country could happen “hopefully, next month,” in response to a question on social media.
Tesla has been seeking to expand software and services revenue globally as competition in the electric vehicle market intensifies and growth in vehicle sales moderates in several regions.
