Tata Motors, owner of Jaguar Land Rover and a prominent player in India’s automotive sector, is eyeing a global footprint with its lineup of affordable electric vehicles (EVs), capitalizing on the hesitancy towards Chinese EVs in developed markets.
In a recent interview with NDTV Profit, Shailesh Chandra, Managing Director of Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility, expressed confidence in their products’ competitiveness: “Most of the electric vehicles in developed countries are sold above $30,000. Right now what products you see in our portfolio is all less than $30,000, all world-class products.”
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While acknowledging the global opportunity, Chandra emphasized Tata Motors’ cautious approach amidst trade barriers, including recent tariff hikes on Chinese-made EVs by the US and the EU’s countervailing duties. “We are actively looking into the opportunity and hope to finalize our international strategy in the coming months,” Chandra stated.
Currently, Tata Motors offers a range of affordable EVs in India, including the Tata Tiago.ev, Tata Punch.ev, Tata Tigor.ev, and Tata Nexon.ev, priced competitively starting from ₹7,99,000 (approximately €8,929). Future plans include the launch of the Tata Curvv.ev and Tata Harrier.ev in the domestic market by March 2025, followed by the Tata Sierra.ev and the Tata Avinya EV series in subsequent years.
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The Tata Avinya series, utilizing JLR’s advanced Electrified Modular Architecture (EMA) platform, aims to deliver superior performance, refinement, efficiency, and quality, potentially setting new benchmarks in the Tata EV lineup.