Interest in electric vehicles (EVs) is rising steadily among car buyers, with a survey from Accenture indicating that 43% of current non-EV drivers are considering an electric car as their next purchase. This trend, revealed in a survey involving 6,000 car buyers from the United States, Italy, Germany, France, China, and Japan, points to significant potential for EV adoption as manufacturers work to capture a broader market segment.
Accenture’s findings show that more than half of drivers across key markets expect to transition to EVs over the next decade, with 57% likely to adopt an electric vehicle within ten years. Nearly half of the respondents—47%—expressed confidence that the future of the automotive industry lies in EVs, highlighting a positive outlook for the sector.
The survey emphasizes the need for automakers to address reliability, safety, and affordability, which 80% of respondents identified as critical factors in their vehicle decisions. Accenture identified five distinct customer segments based on these preferences, noting that while early EV adoption has been strongest among buyers interested in high-end and technologically advanced models, capturing a wider range of consumers will require aligning product offerings with the values and needs of more mainstream buyers.
As demand for EVs expands, automakers have a strategic opportunity to meet the evolving expectations of consumers, especially those who prioritize practical features and affordability. Success in the next stage of EV adoption may depend on reaching these cautious yet interested segments, potentially shaping a more inclusive market for sustainable vehicles.
