Stellantis has paused plans to launch its first Level 3 advanced driver-assistance system, citing high costs, technical hurdles and limited consumer demand, according to people familiar with the matter. The program, part of its AutoDrive initiative, had been billed as a key pillar of the company’s software strategy.
The automaker confirmed that the Level 3 system — unveiled in February as technology that would let drivers temporarily take their eyes off the road — was ready but has not been brought to market.
“What was unveiled in February 2025 was L3 technology for which there is currently limited market demand, so this has not been launched, but the technology is available and ready to be deployed,” a Stellantis spokesperson said. Sources told Reuters the initiative is not expected to move forward.
The move highlights the challenges traditional carmakers face as they try to compete with Tesla and Chinese rivals in software-driven vehicles.
Stellantis is now relying more heavily on its acquired startup aiMotive and outside suppliers to shape future versions of AutoDrive, while focusing internal resources on features that differentiate its vehicles.
“It’s high investment for high risk,” said Stuart Taylor, chief product officer at consultancy Envorso, referring to advanced driver-assistance programs.
Source: Reuters
