Stellantis has scrapped its plan to launch an electrified 4xe plug-in hybrid version of the Jeep Gladiator in North America, saying it will reassess its product strategy as customer demand shifts.
The automaker confirmed the move in an emailed statement to TechCrunch, a year after announcing the electrified Gladiator would arrive by late 2025. “The Jeep Gladiator carries its rugged styling and authentic design into 2026 while adding incredible new content straight from the factory,” the company said. “As customers’ propulsion preferences for battery-electric trucks continue to evolve, Stellantis is reassessing its product strategy and will no longer include an electrified Gladiator variant in the Jeep lineup.”
The decision makes the Gladiator the latest casualty in Stellantis’ electric product lineup. Just last week, the company canceled plans for a battery-electric full-size Ram pickup, citing weak demand for large electric trucks. Instead, Stellantis said it will pursue an extended-range model capable of up to 690 miles by combining a battery with a gasoline generator.
Automakers across the industry are reevaluating their EV strategies. Ford Motor (F.N), General Motors (GM.N), Mercedes-Benz (MBGn.DE), and Volkswagen (VOWG_p.DE) have slowed or redirected their electrification rollouts in recent months, pointing to lower-than-expected demand, a crowded luxury EV market, and the pending phase-out of the U.S. federal EV tax credit.
Some companies are now shifting resources toward smaller and more affordable electric models. Ford, for instance, has delayed the launch of two next-generation EVs, including a full-size electric pickup, while committing $2 billion to revamp its Louisville Assembly Plant for midsized EV production starting in 2027 with a base price target of $30,000.
