SAIC-GM-Wuling has introduced the Binguo EV in Thailand, marking a strategic move by Chinese automakers to penetrate the Southeast Asian market. The launch, announced on July 8, comes shortly after the one-year anniversary of Wuling’s Air EV debut in Thailand.
The Binguo EV is offered in two variants locally, priced from 419,000 baht ($11,510) to 449,000 baht. Originally unveiled in China on March 28, 2023, the 2024 model lineup in China features four versions priced between RMB 56,800 ($7,810) and RMB 84,800, catering to different consumer needs with ranges varying from 203 kilometers to 410 kilometers.
In Thailand, both Binguo EV variants boast a range of 333 kilometers. This expansion underscores Wuling’s broader globalization strategy, according to company statements.
SAIC-GM-Wuling, a joint venture involving SAIC, GM, and Liuzhou Wuling Automobile, operates from Liuzhou, Guangxi Zhuang Autonomous Region, China. The company’s portfolio includes electric vehicles built on the GSEV (Global Small Electric Vehicle) platform, encompassing popular models like the Mini EV, KiWi EV, Nano EV, and the aforementioned Air EV.
With a presence extending to over 40 countries and regions and cumulative exports surpassing 1 million units, SAIC-GM-Wuling has established itself as a key player in the global automotive market. In Indonesia, the company has maintained a dominant market share of electric vehicles, exceeding 50% in January-May 2024 for three consecutive years.
