As the highly anticipated debut of the Rivian R2 electric SUV approaches on March 7, the EV startup has released additional teasers to generate excitement for its upcoming, more affordable model, expected to broaden the brand’s appeal significantly.
The latest teaser images suggest that the R2 will bear a strong resemblance to a scaled-down version of the R1S, Rivian’s larger electric SUV. The cropped teaser of the rear hints at sharper styling elements, consistent with Rivian’s design language.
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R2. Only three days to go.
Watch the live reveal and reserve your R2 on March 7th.https://t.co/uMdVuBU9f6 | #RivianR2 pic.twitter.com/Zz3DgilRZt
— Rivian (@Rivian) March 4, 2024
In teaser videos shared on social media, Rivian provides a brief glimpse of the R2 SUV parked in a garage. While obscured by shadows, the video confirms that the R2 will feature a front-end design similar to the R1 series, including a full-width glowing white LED bar running across the front, replacing the traditional grille. This distinctive styling is complemented by vertical headlight stacks, dubbed “Stadium Lights” by Rivian.
See also: Rivian CEO Confirms R2 Eligibility for $7,500 Tax Credit
Rivian’s unveiling of the R2 is expected to be unconventional, with details emerging from a municipal meeting in Laguna Beach, California. The city approved Rivian’s request to use a portion of Main Beach Park for an event on March 7, where the R2 will be showcased alongside other Rivian vehicles.
Despite some opposition from residents, city officials noted Rivian’s contributions to the community, including the refurbishment and reopening of the Laguna Beach movie theater. Rivian has also offered to donate two vehicles to the city for three years, separate from the event.
See also: Rivian Aims for Mass Market Appeal with Affordable R2 Electric SUV
This is it. Get ready to meet R2 on March 7th. pic.twitter.com/N2CKDTTZ5I
— Rivian (@Rivian) February 5, 2024
The R2 is expected to cost between $40,000 and $60,000, making it more affordable than the R1S. With a simpler architecture, the R2 is poised to attract a wider audience to Rivian’s lineup. More details about the R2 are expected to be revealed at its debut on March 7.
