Rivian has reportedly contacted reservation holders to communicate changes in the available options for their R1T pickup truck and R1S SUV models. The company’s decision to discontinue certain choices appears to be rooted in aligning with customer preferences and market dynamics.
RivianTrackr, an account known for tracking Rivian-related news, shared that Rivian has opted to discontinue the Compass Yellow paint option for both the R1S and R1T models. In addition to the paint choice, the company is also phasing out the 20″ All-Terrain Bright wheel option and the vegan leather interior option for the dashboard.
BREAKING RIVIAN NEWS
– Rivian is discontinuing the Compass Yellow option for R1T and R1S
– Rivian is discontinuing the 20" All-terrain Bright wheel option
– Rivian is discontinuing the vegan leather interior option. Owners will only be able to get the version with wood. pic.twitter.com/CKhDufCoQ2
— RivianTrackr (@RivianTrackr) August 24, 2023
A reservation holder who had selected the Compass Yellow color received an email from Rivian requesting confirmation of their chosen configuration. This email came as a pleasant surprise, as it revealed an adjusted, expedited timeline for delivery due to the chosen paint color. It is suggested that Rivian plans to produce a final batch of vehicles featuring the Compass Yellow paint before discontinuing this option.
Presently, Rivian’s website still showcases the Compass Yellow color on its R1T and R1S visualization boards, with a listed price of $2,500. Notably, the Adventure Package, which has garnered popularity among Rivian enthusiasts, retains the Compass Yellow interior accents for both the electric pickup truck and SUV. Furthermore, the Adventure Package continues to offer the 20″ All-Terrain wheels and tires.
The decision to phase out the vegan leather interior option stems from feedback received from customers. While the wood dashboard alternative appears to be favored among Rivian’s customer base, the vegan leather variant witnessed limited adoption. This adjustment in offerings reflects Rivian’s responsiveness to customer sentiments.
The removal of the Compass Yellow paint option has generated mixed reactions within the Rivian community. Often regarded as a signature color for the brand, the vibrant Compass Yellow has symbolized Rivian’s innovation and identity. Some forum members speculate that its discontinuation might fuel a future surge in demand, as scarcity often amplifies desirability.