South Korean autonomous driving AI software company RideFlux has signed a memorandum of understanding with KG Mobility (KGM), Hyundai Mobis, and several industry and government-affiliated organisations to advance software-defined vehicle (SDV) technology and autonomous driving systems for KGM vehicles.
The agreement was signed as part of activities under the M.AX Alliance, led by South Korea’s Ministry of Trade, Industry and Energy. Other participating organisations include the Korea Automobile & Mobility Association, Korea Institute for Advancement of Technology, Korea Evaluation Institute of Industrial Technology, Korea Automobile Testing and Research Institute, and Korea Intelligent Automotive Parts Promotion Institute.
KGM to Adopt SDV and Autonomous Driving Software
Under the agreement, KGM plans to pursue the installation of Hyundai Mobis’ SDV platform and RideFlux’s AI-based autonomous driving solution in its vehicles.
Hyundai Mobis will provide its SDV platform to KGM and offer technical consulting to support its integration and operation. RideFlux will supply its AI-based autonomous driving software and work with the partners to apply and optimise the system for KGM vehicles.
The collaboration brings together an automaker, a vehicle component supplier and an autonomous driving software developer as the companies work toward integrating software and AI technologies into mass-produced vehicles.
RideFlux Expands Beyond Mobility Services
RideFlux said the agreement expands the potential application of its “AI driver software” beyond its existing mobility-services-focused business.
The company has developed autonomous driving solutions for applications including robotaxis, robotrucks and autonomous buses. Through the partnership with KGM and Hyundai Mobis, RideFlux aims to extend its software into mass-produced passenger vehicles supplied to original equipment manufacturers.
The move would give RideFlux a new route into the OEM market while allowing its autonomous driving technology to be adapted to production vehicles.
Path From Level 2+ to Level 4
RideFlux CEO Park Joong-hee said the agreement establishes a three-party value chain involving KGM as the automaker, Hyundai Mobis as the component supplier and RideFlux as the autonomous driving software provider.
“We have built a three-party value chain with KGM, an automaker, and Hyundai Mobis, a global parts company, laying the groundwork to enter the mass-produced passenger car B2B market,” said Park Joong-hee, CEO of RideFlux.
He said the company intends to apply its technology across different levels of autonomous driving.
“Based on proven physical AI technology, we will successfully realise everything from Level 2+ installation in mass-produced cars to commercialisation of fully unmanned Level 4 and lead the global market,” Park said.
The companies did not disclose specific KGM vehicle models or a production timeline for the planned SDV and autonomous driving integration.
