Propel Bikes and Vela Bikes have joined forces to establish Bloom, a collaborative venture focused on strengthening e-bike manufacturing in the United States. Based in Detroit, this strategic move signals a departure from the industry’s reliance on international manufacturing, emphasizing local production, assembly, delivery, and servicing of light electric vehicles.
The founding of Bloom is a response to the challenges posed by the COVID-19 pandemic, particularly disruptions in the global supply chain that impacted overseas manufacturing. By introducing domestic contract manufacturing, Bloom seeks to empower partner brands with increased control over their supply chains and shorter production windows. This shift aims to enhance resilience and agility in a market traditionally reliant on international sources.
Going beyond manufacturing, Bloom’s mission includes a redefinition of the industry’s approach to the product lifecycle. The initiative aims to move away from the current emphasis on short-term sales of more affordable products, redirecting focus towards long-term value and sustainability. This holistic strategy involves the creation of American products designed for lasting durability, reducing market turnover, and elevating industry standards.
Bloom’s establishment signifies a strategic response to the evolving landscape of the light electric vehicle market, emphasizing the importance of local manufacturing and a shift towards sustainable and enduring product offerings.
