Polestar’s third-quarter vehicle sales climbed 13% from a year earlier, supported by resilient demand in Europe despite a difficult macroeconomic environment marked by tariffs and cautious consumer spending. The Swedish electric-vehicle maker said on Thursday it sold an estimated 14,192 cars during the quarter.
To counter slowing demand and rising costs, Polestar has introduced discounts and leasing incentives across markets. The broader automotive industry has been grappling with U.S. trade tariffs on global partners, prompting several manufacturers to adjust supply chains and relocate production to mitigate the impact.
See also: Polestar Posts $1 Billion Quarterly Loss as Tariffs Trigger Polestar 3 Impairment
“The third quarter saw continued growth, and we have now sold as many cars as in the whole of 2024,” said CEO Michael Lohscheller. “Despite continued external headwinds and challenging market conditions, our line-up and strong order intake provide a solid basis for growth in the fourth quarter.”
Facing persistent losses and a heavy debt burden, Polestar has been strategically shifting its focus toward Europe to offset weaker demand in the United States, where consumers remain cautious about big-ticket purchases and show a renewed preference for hybrid and gasoline models. The company reported a wider second-quarter loss last month, driven by tariffs and pricing pressures that led to an impairment charge on its Polestar 3 model.
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“We will not grow in the U.S. at any cost, because the financial exposure is then too high,” company executives said earlier. Polestar plans to release its third-quarter financial results on November 12.
In early October, Polestar also introduced extensive hardware upgrades to its flagship Polestar 3 SUV for the 2026 model year, featuring a new 800-volt electrical system, faster charging, increased power, and upgraded core computing capabilities.
