Polestar has introduced a sweeping set of incentives on its 2025 Polestar 3 electric SUV in the United States, offering up to $18,000 in lease discounts as the company seeks to accelerate sales and compete more aggressively with Tesla and other premium EV brands.
According to pricing data reported by CarsDirect, customers leasing a 2025 Polestar 3 through Polestar Financial Services are eligible for an $18,000 “Clean Vehicle Noncash Incentive,” which equates to roughly 25% off the model’s base price. The SUV starts at about $67,500 for the Long Range Single Motor version and rises to around $79,400 for the Long Range Dual Motor trim. Buyers opting for a direct purchase or traditional financing can instead receive a $10,000 cash incentive.
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In addition, Polestar is offering 0% APR financing for up to 72 months, along with a $7,500 financing bonus — one of the most competitive offers currently available in the luxury SUV segment. Costco members can receive an additional $1,000 off either lease or finance transactions, further strengthening the deal for eligible customers.
The Polestar 3, produced under the Swedish-Chinese joint venture backed by Volvo Cars and China’s Geely, combines a 111 kWh battery with an EPA-estimated range of up to 350 miles in rear-wheel-drive form. The dual-motor version delivers approximately 517 horsepower and a 0–60 mph acceleration time of around four seconds.
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Beyond its performance credentials, Polestar is positioning itself as a refined and politically neutral alternative to Tesla. CEO Michael Lohscheller told Bloomberg that the brand sees an opportunity among car buyers seeking to distance themselves from controversy surrounding Tesla’s outspoken chief executive. “For Germany, somebody outside of Germany endorsing right-wing political parties is a big thing. You want to know what I think about it? I think it’s totally unacceptable. Totally unacceptable. You just don’t do that,” Lohscheller said.
Polestar, which has yet to reach the mainstream recognition of Tesla or BMW, views its new incentive strategy as a way to attract a broader U.S. customer base. With generous discounts, competitive financing, and a growing product lineup that includes the Polestar 2 and the upcoming Polestar 4, the company aims to strengthen its foothold in the premium EV market while continuing to build brand awareness among American consumers.
