Nissan UK has taken significant steps to make its fully-electric Ariya SUV more appealing to customers by introducing a new entry-level model and implementing substantial price reductions. The latest move brings the starting price of the popular electric SUV down to Ā£39,645, making it a more accessible option for environmentally conscious drivers.
As of 1st August 2023, all existing 63kWh Ariya variants have been reduced by Ā£3,000, while the 87kWh versions receive an even greater discount of Ā£3,750. With these price adjustments, the UK lineup of the Nissan Ariya now kicks off with the newly introduced Ariya Engage 2WD, available in both 63kWh and 87kWh battery sizes. The range-topping model, the Evolve+ e-4ORCE version, is now priced from Ā£59,025.
See also: Nissan Ariya Gets Discounted in China to Compete in the EV Market Price Wars
The Ariya Engage model, which comes with front-wheel drive, offers customers a choice between two battery sizes: 63kWh and 87kWh. The smaller battery option boasts a WLTP range of 404 kilometres, while the larger 87kWh battery, combined with a 178 kW front-wheel drive system, can take drivers as far as 536 kilometres on a single charge. For more comprehensive range figures, interested parties can refer to the detailed drive report on the Nissan Ariya.
Nissan’s recent efforts to enhance its electric vehicle offerings in the UK have included the introduction of a subscription service for three of their models: the Leaf, Ariya, and Qashqai. Moreover, the company had earlier relaunched the Ariya in Europe, introducing two new models in March. However, the Japanese car manufacturer faced challenges, as it had experienced production delays for the Ariya just weeks before the relaunch. Additionally, a recall for the Ariya was initiated in the USA in March, making it a demanding period for Nissan.
See also: Nissan Ariya electric crossover gets 5 stars rating from Euro NCAP
In the context of the highly competitive electric vehicle market, Nissan’s decision to reduce the Ariya’s price in the UK comes after a significant price cut in China, where manufacturers engaged in a pricing dispute triggered by Tesla’s price reduction in January.
