Chinese electric vehicle maker Nio is expanding customization options for its executive-class ET9 sedan, aiming to strengthen its position in the premium EV segment with enhanced exterior styling choices.
A new filing with China’s Ministry of Industry and Information Technology (MIIT) reveals that Nio plans to offer two-tone paint combinations, luxury-style wheels, and revised rear badges for the ET9. These updates echo the design language of high-end vehicles like those from Mercedes-Maybach, with color schemes and wheels that mirror models such as the Maybach GLS and S-Class.
The addition of these premium elements positions the ET9 closer to global luxury benchmarks and could help Nio compete more effectively in China’s nascent executive EV market. Similar styling has been seen on the recently launched S800 sedan from Maextro, a brand developed by Huawei and JAC, which also uses Maybach-inspired exterior finishes.
The ET9 made its debut at Nio Day 2024 in December, launching at a starting price of RMB 788,000 ($107,220) with its battery pack included. An initial run of 999 limited-edition units has already sold out. The vehicle is currently offered in a standard version and a signature edition starting at RMB 808,000. The recent filing also includes updated badging, hinting at a potential Horizon variant.
Built on advanced technologies, the ET9 includes Nio’s proprietary Shenji NX9031 autonomous driving chip and SkyRide chassis system. Deliveries began on March 29, and the model has seen growing interest from China’s corporate elite, including executives from Midea Group, CATL, Xpeng, JD.com, and ZF Group.
