Samsung Display has introduced a cutting-edge 9.45-inch circular OLED display tailored for the new MINI range of electric vehicles. The recent unveiling at the esteemed Gamescom 2023 event in Cologne, Germany, showcased the fusion of Samsung Display’s technological prowess with MINI’s forward-looking automotive vision.
MINI, the iconic British automotive brand, left car enthusiasts and tech aficionados intrigued with their latest fleet of electric cars, featuring a futuristic circular OLED screen as the centerpiece of their infotainment system. This innovative screen, seamlessly integrated into the vehicle’s interior, serves as a dynamic hub for various functionalities, including multimedia playback, navigation, climate control, fuel monitoring, and voice-activated commands. Powering this system is the MINI Operating System 9, an Android-based platform, boasting 5G connectivity, GPS navigation, MINI Experience Modes, and a host of other advanced features.
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The circular OLED screen, a product of the collaboration between Samsung Display and MINI, was unveiled within the captivating cylindrical display tower aptly named the MINI Incubator. Within this structure, ten circular OLED screens collectively create an immersive experience, reminiscent of futuristic laboratories from science fiction lore. The display’s design aligns with modern sensibilities, featuring an eco-conscious construction that reduces plastic usage.
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Prominent advantages associated with OLED technology further enrich this innovation. Encompassing true blacks, an infinite contrast ratio, flexible design possibilities, and minimal blue light emissions, the OLED panel promises an exceptional in-car visual experience. Notable features of this innovation include 5G connectivity, the MINI Intelligent Personal Assistant, MINI Navigation, compatibility with Apple CarPlay and Android Auto, MINI Digital Key Plus, and the convenience of over-the-air system software updates.
Expressing enthusiasm about this groundbreaking venture, Brad Jung, Vice President and Head of Samsung Display’s Mobile Display Marketing Team, stated, “We are thrilled to embark on this journey with MINI, shaping market trends with the automotive industry’s first circular OLED display. Anticipate remarkable display experiences as we leverage Samsung Display’s unparalleled OLED technology in the realm of mobility.”
In this monumental stride towards redefining in-car infotainment, the collaboration between Samsung Display and MINI not only underscores their commitment to innovation but also heralds a new era of seamlessly integrated, visually captivating automotive experiences.
