Mercedes-Benz has introduced a significant price reduction for its flagship Mercedes-Maybach EQS 680 SUV, with new incentives cutting the cost by $50,000 — the largest factory discount currently offered on any Mercedes-Benz model.
According to CarsDirect, the automaker nearly doubled the savings from last month’s $30,000 offer, bringing the luxury electric SUV’s effective price down from $181,050 to around $131,000.
See also: Mercedes-Benz Opens Orders for New CLA Hybrid Range in Europe, Starting at €46,243
The 2025 Mercedes-Maybach EQS 680 combines high-end materials and technology aimed at the brand’s most exclusive clientele. The model features reclining and massaging rear seats, quilted leather upholstery, and a suite of digital displays, including a 12.3-inch instrument cluster, 17.7-inch OLED central touchscreen, and another 12.3-inch OLED passenger display.
Mercedes-Benz’s MBUX Hyperscreen system integrates these displays for a seamless digital experience, while additional amenities such as soft-close doors, power sunshades, and ambient lighting with 64 color options enhance the sense of refinement.
Under the hood, the Maybach EQS 680 delivers 649 horsepower via a fully variable 4MATIC all-wheel-drive system with Torque Shift power vectoring for smooth handling and control. The SUV is powered by a 107 kWh battery pack, offering an EPA-estimated 280 miles of range. Charging from 10% to 80% can be achieved in approximately 30 minutes using a 200 kW DC fast charger.
The sizable incentive underscores growing competition in the luxury electric vehicle segment, as automakers look to maintain momentum amid evolving market demand. With its deep price cut, the Maybach EQS 680 stands as one of the most compelling offers in the ultra-luxury EV space this month.
